Guide · Punjabi Podcasting

How to Start a Punjabi Podcast

Punjabi is spoken by well over a hundred million people and served by a fraction of the podcasts that number deserves. That gap is the whole opportunity: you are not competing with a thousand shows in your category, you are probably competing with four.

Pick a format you can sustain for twenty episodes

Not two. Twenty. Solo commentary is cheapest and hardest to keep interesting. Two-host conversation is the most sustainable, because on the days you have nothing, your co-host does. Interview shows grow fastest, because every guest brings their own audience, but they cost you the work of booking people. Choose on the basis of what you will still be doing in month six.

Record three before you publish one

Your first episode is always your worst, and publishing it as episode one means your best future listener starts there. Record three, publish the second-best first, and keep the first as a private reminder of how far you have come. Almost every show that dies does so between episode one and episode four.

Language: mix it the way you actually speak

The instinct to keep it purely literary Punjabi is what makes shows sound like a news bulletin. People speak Punjabi with English nouns and Hindi asides, and audiences find that natural rather than sloppy. Subtitle in English if you want diaspora reach — second-generation listeners often understand far more than they read.

Gear, or how to avoid buying gear

A decent mic, an interface, treatment and lights is roughly ₹1.5–2 lakh, and a used market that will pay you half of it back if you stop. Renting a studio at ₹999 an hour means twenty episodes cost you less than the mic. Buy gear when your publishing habit is proven, not before — that order is what separates the shows that last from the equipment for sale on OLX.

Publishing and the first hundred listeners

Spotify and YouTube both, always — audio search and video search are different audiences. Cut three vertical clips per episode for Instagram and Shorts; that is where Punjabi discovery actually happens. And ask each guest to post one clip themselves. The first hundred listeners come from people who were in the room, not from an algorithm.

Questions people ask

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